AI Insights · Timothy · January 2023
Top 5 Wellness Apps in Australia Q4 2022
Explore the performance of the top 5 wellness apps in Australia during Q4 2022, including trends in downloads, revenue, and active users.
During Q4 2022, the top 5 wellness apps in Australia showed varied performance across key metrics such as downloads, revenue, and active users. Here’s a closer look at how each app fared.
Calm experienced a consistent weekly revenue trend, peaking at around $78K in mid-October before a slight decline to approximately $61K by the end of December. Weekly downloads saw a peak of about 5.4K in mid-October, followed by a dip and a resurgence to 5.1K in the last week of December. The app maintained a stable number of weekly active users, hovering around 80K throughout the quarter.
BetterSleep: Relax and Sleep saw fluctuations in weekly revenue, starting at around $9.5K and peaking at $20K in late October, before dropping to about $6.9K by the end of December. Weekly downloads followed a similar pattern, peaking at 8.2K in mid-October and decreasing to 1.3K by the last week of December. Active users showed a peak of 18.9K in mid-October, followed by a gradual decline to around 10.9K.
Breeze: Mental Health had a steady weekly revenue, generally ranging from $10K to $12K, with a peak of $12.5K in early December. Weekly downloads varied, starting at 3.4K and peaking at 9.2K by the last week of December. Active users increased significantly, starting at 14K and reaching a peak of 26.1K in the final week of December.
Feelsy: Stress Relief · Relax experienced relatively low weekly revenue, peaking at around $3.2K in the last week of December. Weekly downloads showed an upward trend, peaking at 6K in mid-December before dropping to 1.8K by the end of the month. Active users saw a rise from 33.2K to a peak of 40.7K mid-December, followed by a slight decrease to 35K by the last week of December.
Paired: Couples & Relationship maintained a steady weekly revenue, averaging around $9K to $11K, with a peak of $11.6K in late November. Weekly downloads remained relatively stable, starting at 4.1K and ending at 3.1K. Active users hovered around 25K throughout the quarter, with a slight peak of 26.4K in early November.
These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.
